About us

Hajni and Kriszti. Two friends, one purpose.
As women, we want to stay connected to what’s easy to forget — to the essence of womanhood itself.
With backgrounds in fashion, economics, engineering, and corporate and SME development, we’ve been searching since 2023 for a clothing brand that truly resonates with our values — one we can nurture with genuine inspiration from within.

The HIP-HIP underwear brand, founded and developed by Dóri Kovács in 2018, was the first that sparked something deep in us — a vision that quickly turned into collaboration, and eventually, a shared mission.
We couldn’t imagine a better story or foundation than the one Dóri created when she brought HIP-HIP to life.
What inspired her, inspires us. What she valued, we value too.
From here, we’re taking over and continuing what she began — with all our love, passion, and experience — evolving the brand to support women in every stage of womanhood, to honor and celebrate the exclusive mystery of the feminine, the gift of nature, the power of cycles.

We’re keeping the original HIP-HIP cuts and design principles, staying true to the brand’s comfortable and natural direction.
We continue to work with soft, plant-based, elastic fabrics, free from harmful substances — safe and skin-friendly.

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